Skills Required:

Bachelor’s degree in Computer Science, Business, or a related field.

4+ years of experience in product management, preferably within ecommerce, web 3.0, or media industries.

Demonstrated ability to develop and execute a product roadmap.

Strong understanding of the technical aspects of product development and web technologies.

Excellent communication, interpersonal, and leadership skills.

Proven ability to work cross-functionally in a fast-paced environment.

Experience with Agile methodologies and user-centered design.

Understanding of software development and web technologies.

Roles and Responsibilities:

Brand Strategy: Develop and implement comprehensive digital brand marketing strategies to build and enhance brand awareness, reputation, and loyalty.

Content Creation: Collaborate with the content team to create compelling and consistent content that aligns with our brand voice and messaging across all digital channels.

Campaign Management: Plan, execute, and monitor digital marketing campaigns including social media, email marketing, paid advertising, and influencer partnerships.

SEO & SEM: Work with the SEO team to ensure that all digital content is optimized for search engines and aligned with the overall SEO strategy. Manage SEM campaigns to drive targeted traffic to our digital properties.

Analytics & Reporting: Track and analyze the performance of digital marketing campaigns using tools like Google Analytics, social media analytics, and other digital marketing platforms. Provide regular reports and insights to the marketing team and stakeholders.

Brand Consistency: Ensure brand consistency across all digital channels and touchpoints, maintaining a cohesive and recognizable brand identity.

Market Research: Conduct market research to identify trends, insights, and opportunities for brand growth. Stay up-to-date with industry trends and best practices in digital brand marketing.

Collaboration: Work closely with cross-functional teams, including marketing, design, content, and product, to ensure alignment and collaboration on all brand initiatives.

Innovation: Identify and implement innovative digital marketing strategies and tactics to stay ahead of the competition and engage with our audience in new and exciting ways.